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My photography is very expensive when I sell it. I just sent an invoice for $5,000 although that included my copyright infringement surcharge.
Pricing is only part math. Figure out how long it takes you to make a site - and you said you spend extra time perfecting one - and it's pretty easy to see how many you can do in a week. How much money do you need to make per week to survive comfortably? Double that, and you have your base rate, what you can't afford to work for less than; assume you'll spend half your time "working" and half looking for customers. As time goes on, adjust this figure to match what it turns out to actually be, but until then 50/50 is a good starting point.
Now how much will the market bear? And what is your market; are you working locally or globally?
I had a friend who used to walk into meetings, introduce himself, take over the show, and go over all the fancy stuff he's done and can do for the client ... at the end of a presentation he'd ask what their budget was, think for a moment, and say "Yeah, I can do it for that."
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