Published: October 30, 2007 NEW YORK (AdAge.com) -- Privacy advocates are expected to propose the creation of a do-not-track list, a sort of internet version of the Do Not Call Registry, at a news conference tomorrow.
In addition to the list, the proposal calls for a requirement that advertisers, as part of their online ads, instantaneously disclose details of what they intend to track. According to a media alert announcing the news conference, the groups behind the proposal include the Center for Democracy and Technology, Consumer Action, Consumer Federation of America and the Electronic Frontier Foundation, among others.
The news conference is scheduled to occur the day before the Federal Trade Commission convenes a two-day workshop devoted to ad targeting and internet privacy.
Unfortunately I don't think it'll work either. It's a really nice idea, but tracking us is how they pay for all kinds of free services. If they stop being able to do that, they might stop providing stuff for free.
