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I'm sure many others can help you out more than myself but here's how I would go about it.
First off, you need to know exactly what your site will include...
What are you going to attack with the content?
What are you plans to get the site to spread?
You need something that people would be interested in so what will it be?
If you have an advertising budget, how you're going to spend that?
What kind of content could you possibly expand on down the road?
How much is it going to cost for development?
How will you recieve a decent ROI?
There are many other factors you need to look into but with any site, without traffic you cannot make money. You need to attract visitors to the site somehow. Like it's been said many times before, Content is King!
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