Few companies define 20th century marketing better than Nike (NKE ). The athletic shoemaker's famous swoosh emblem and a string of ad campaigns, starting with its iconic "Just Do It" series, set the gold standard for getting a clear message to a mass audience. But when Nike crafted its World Cup strategy, it decided to try something new: online communities. The centerpiece is Joga.com, a social networking site for soccer fans it quietly launched in February with Google. (GOOG )Members in 140 countries can blog, create fan communities around their favorite teams or players, such as Brazilian superstar Ronaldinho, organize pickup games, download videos, and rant against the encroaching commercialism of the game. And though the program was launched during the World Cup, it continues beyond the tournament.

http://www.businessweek.com/magazine...gn_id=rss_tech

Wow.. google and nike :x

nice post. thanks for the link.

yea, I'm a part of Joga.com Not many people there, but still, Google + Nike = huge influence.

very true Looks nice.

Yeah I use Joga, its a cool site just not really marketed

I have a account with Joga.com. I dont think its that good. it lacks customization and music.

Interesting site.. have you heard the news about social networks possibly getting banned from every school across the U.S. ?

I like the design but i think it could be more spectacular.

Google and Nike. The only place more powerful in corporate america might be Microsoft HQ, or the NYT.

Originally Posted by Tran

Wow.. google and nike :x

There's Nike and iTunes too.

Nike are really helping their images.

Social networks banned from schools across the United States? Not going to happen, thats just tough administrator talk and wishful thinking on their part.