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AMD & ATI Answers to Rumormongering
Old 07-27-2006, 05:00 AM AMD & ATI Answers to Rumormongering
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original url=http://enthusiast.hardocp.com/article.html?art=MTEyNSwxLCxoZW50aHVzaWFzdA==

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There have been a lot of rumors and assumptions flying since Monday morning on what exactly some of the finer points to the AMD / ATI merger are going to be. ATI has just answered some of those questions.

We will keep this short sweet and to the point. Here are some quotes directly from ATI that address some of the rumors we have recently been hearing around the Net.

ATI's Intel License

There is no truth to the rumor that Intel has pulled ATI's chipset license. We continue to ship Intel chipsets under license.

AMD's commitment to GPUs

The merger with AMD reinforces ATI's position as the world's best GPU supplier. AMD is absolutely committed to maintaining and extending that leadership. The merger gives access to AMD technologies and resources - for example, custom memory design - which will raise performance and reduce costs, further increasing ATI's competitiveness. Also, AMD has been extraordinarily effective in the channel, and access to their know-how, experience, and network, will be a powerful plus for ATI.

Intel platforms

AMD acquired ATI so it could be the world's number one graphics processor supplier. AMD is absolutely committed to supporting graphics on Intel platforms. Hector Ruiz, AMD's CEO, made this completely clear on the conference call that announced the merger. He stated that AMD wanted to increase choice in the market, and that included ATI graphics on an Intel platform.

On the gift to Nvidia

Nvidia has seen the writing on the wall, and doesn't like what it's saying. The PC market is a tough place to be without any friends. ATI now has all the resources of AMD behind it, and will be producing faster, more compact GPUs and reaching the channel more effectively than ever before. Nvidia's words are bravado, designed to confuse the market while the company tries to find a way to compete now that it's standing alone.

We also covered quotes from ATI in our article that specifically addresses some answer that gaming and hardware enthusiasts surely want.
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