As the January 1st deadline for our project comes closer, I'm growing excited about the potential. Although the main part of the site is a discussion forum and we currently offer paid subscription access to a few private forums, we will be adding a ton of value for users by January.
I'll spill like.. 5 beans here. The project is like eDiets in a few ways, but for a very tight niche.
My goals for 2007 include:
1. Increase brand awareness by offering members the tools they want to keep them on the site all day.
2. Increase conversion rate to subscription by offering more than just forum access and a special badge. We'll have many user-oriented tools to help them reach their goals. However, those tools will all be connected to the community to keep people active, finding friends and adding to our forum content.
3. Test various prices (19.95/6 months at first, then 19.95/month, $27/month, 9.95/month... anyone care to share a price point they find converts well?)
4. Generate enough revenue to restart my PR campaign that ended after 4 weeks when I depleted the PR budget.:tooth:
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