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well there are many ways to exaggerate advertising. just to show results or something. one could use the product and really test the result, one could use computer tricks and one could get aid from the help of science and all other technologies. people could showa good hair style after applying hot oil treatment on it and say that it came from using a shampoo product, people could say that they got thin because of a pill or a machine but they could have cheated the images or have undergone some sort of operations.
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