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A website should serve the useful purpose of
communicating ideas and emotions which in turn
should evoke a positive and specific response
from the visitor. The success of your website
will depend on how concisely, clearly and
effectively you present your ideas.
To become an effective webmaster you must
understand some basic concepts.
1. Information:
The number one seller on the Internet is
information.
Give lots of relevant, free information on your
site for your visitors to read.
2. Top Ten Lists:
Always popular are Top Ten Lists
A really good Top List can later be expanded and
turned into an e-book.
3. News Articles:
People always like to know what’s the latest and
greatest.
Keep them up to date with your company’s
activities with a news page or article.
4. Interviews:
To have interviews with clients, or experts is a
great way to tell your customers how useful your
product or service is.
If there is an article in your local paper at
any time about you or your business, it can
(with permission) be reproduced on your site.
Or do an interview yourself, with groups or
individuals of interest to your target audience
and publish it on your website.
5. Publications:
E-zines, Newsletters, Booklets, Bulletins are
all publications.
Choose what fits best for your site and have the
information available, plus an archive past
editions.
Free E-books are also publications much in
demand.
6. Information Bites:
Intersperse short information-bites at
appropriate places, and change them regularly.
7. Visual Content:
Your site should be visually pleasing, but not
too complicated.
8. Entertaining Content:
Keep them coming back for more with any items of
fun you can include: unusual quotes, jokes,
photos.
9. Excerpts:
If you are selling a book, as excerpt as long as
an entire chapter is a great selling tool. In a
bookstore you can look through the book before
you buy, this is the internet equivalent.
10. Technology Content:
The choice is ever expanding
There are audio clips, streaming video, MP3
files and more coming online by the minute.
with best regards,
Sutapa
<edit>Create a Signature</edit>
Last edited by praveen; 07-12-2006 at 06:21 AM..
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