Posts: 427
Name: Stuart
Location: Glasgow, Scotland
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From classes ive taken about entrepreneurship theres a lot to do between having an idea and thinking about raising/gaining capital. The majority of ideas people come up with aren't feasible or in fact, very good once thought about in detail and considered in real world situation.
Maybe with the idea you are relating this to this process has already been undertaken but its worth spending a lot of time on both so you dont waste your own time creating something that is, in effect, useless but also to use in convincing financial backers that your idea is unique, profitable and worth persuing.
So yea, market research is a huge process to undertake before you even think about looking for investors.
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