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General business questions
Old 03-08-2007, 03:04 PM General business questions
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Name: james belcher
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Just wrote this and its gone missing so hope it don't post twice.

Hi All.

I am about to launch a web design / marketing company for small business. Can you let me know what issues I'm likely to face from future clients? It would be good to get an idea of awkward situation / demands before they happen.

Also I'm looking for people who would be interested on being on my freelancer list. I'm sure there will be many requests for items I'm currently unable to do so it would be good to have a list of cheap reliable people i can call on should i need some work done.

Could you please pm me details, show me some work and let me know a rough cost to me and the amount of time it would take to complete. Also your location.

One other thing. I'm having a few issues with my hosting company at the moment. I really don't want to leave them as there probably going through a bad time and normally they are very helpful. If however I do decide to move my domains how easy is this to do?

Thanks

James B
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Old 03-08-2007, 03:52 PM Re: General business questions
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James, first good luck with starting the new business. There are challenges in starting a new business, but also a lot of joy.

Probably one of the bigger issues you'll face at first with clients is finding them. If you don't already have one you should work on building a portfolio of your work. Sometimes that will mean working very cheap or even free just to get a few sites under your belt. Maybe for friends or family looking for a site. Another option is to develop some sites for yourself. That will also give you the added advantage of gaining experience marketing those sites and ideally drawing revenue from them.

One thing you'll find with clients is they all have their own personality and so they each add their own requirements to a job. One thing a lot of clients will do is continue to make new requests after you've agreed to a price. The requests seem easy enough so you agree, but after awhile all the little requests add up to a lot of extra time.

Always be very clear with what work is included in the agreed on price. Have everything in writing. Later if a customer requests additional work you can let them know you'll price the work for them. They'll generally decline, but if they accept then you can at least get paid for your work. It's fine to throw in a few minor things, but this will protect you from having to add time consuming features for free.

I'm sure others will chime in with other issues since there are probably an endless variety of possible issues that can arise with clients. A lot of it will be a learning experience for you and many issues you probably won't be able to predict in advance. Just try to accept some of them and learn from them.

Switching hosting is fairly easy. The basic process is get the new account, dowload your files from the old server and upload them to the new server. Switch the nameservers for the domain at your registrar and once you know the domain is pointing to the new server and only then do you cancel the old account.

I assume that's what you meant by switching domains. If you really are switching domains from domain.com to domain2.com then there are other issues to deal with. If that's what you meant please post again and I'll try to offer some guidance.
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Old 03-08-2007, 11:13 PM Re: General business questions
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I just want to let you know that I'm doing this for your own good, James.

Your biggest problem right now is that you seem to be seeing the world through rose-coloured glasses. You're looking for a list of people who can freelance, and so far you haven't started your business, haven't landed any customers, and may or may not have a website.

It took me over a year of going out on my own before I could make it to that point, and the winter of that stretch was one of the toughest 2-month stretches of my life.

When I finally reached that point, I discovered that hiring people isn't what it's cracked up to be (I actually did it for about 18 months, then went back to full indy in September 2004...never regretted that decision for a second.)

In other words, don't expect to throw your site up and gain a whole bunch of clients off the top, even if you hustle for them. The first 5-10 are the hardest by far.

As far as hosting goes, that would depend on how long you've been with your host. I'd say anything more than a year without issue, give 'em a week or two but have half an eye out for a new host (here's one that totally rocks, just in case). If it's less than a year, switch. As vangogh said, it's easy.

As far as rough cost goes: that question alone tells me that you're either an inexperienced web designer or a marketer (based on the moving of domains question, I'm thinking the latter). Either way, you don't seem to know that every site is different, as is every customer. Some will pay more, some will pay less, and some you charge more just because they're anal-retentive idiots and you don't want to deal with them. If you asked any designer worth his/her salt that question, (s)he would probably assume a lack of knowledge on your part and either not deal with you or try to take you to the cleaners.

Also, you mention cheap (even with a winky guy, that's still a red flag word). Most good designers would probably laugh at you or not deal with you (remember, web design is an industry full of egos), and the cheap guys are probably no older than 22, sitting at home with a copy of FrontPage and a "HTML for Dummies" book or maybe a degree from some third-rate alternative post-secondary school and think they can suddenly build the greatest websites known to man. Be prepared to spend if you want the really good stuff done and done properly. A guy like vangogh or chrishirst, for example, wouldn't come cheap. Remember, caveat emptor x 10.

As far as client issues go: that depends on the client. You can't anticipate most issues because again...everyone is different. I actually had to go to a client's location just this past Monday and configure his DNS server so that he could actually see his own site and check email from his office network (the guy who configured his server messed it up and was nowhere to be found, and everyone was blaming me even though it clearly wasn't my fault and I eventually was able to prove it.)

I had another guy show up at my house, demand the code for his entire site on CD, and then turn around and try to run it on his laptop (what buddy failed to realize is that his was a dynamic site and required IIS). Got all POed when it didn't work, either.

I guess what I'm trying to say without really trying to pimp slap you is that you need to take a hard look at the way you're approaching this. You seem to be of the mindset that your business is going to be a licence to print money, and it's not.
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Old 03-09-2007, 07:57 AM Re: General business questions
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Name: james belcher
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Adam I’m still in full time employment and would not even consider leaving that till I am earning at least half what I’m earning now. Its true I am just starting out. But I think we can all spot a good website and business advert when we see one. We can also spot the sites that have pictures missing, don’t line up correctly or just look dated.

What I want to do is offer people the chance to have a cheap website. I’m not embarrassed about asking for cheap. If someone wants to come to me and pay me £100.00 for a basic 3 page site hosted or go to someone else and pay £500.00 for the same sort of thing that’s there problem.

My last two cars were very cheap and they never caused me a problem. People around me went out and bought brand new cars. Mine did the same thing. I think personally and time will tell that a lot of business people out there are missing this point big time.

Lets take the £100 site. I call someone or pop in to see them. If it’s a B&B business the prices most of them now charge will get that outlay back for one nights booking on a double room. Look at most B&B web sites and these people wont even have a website. Why on earth am I going to book something I cant see??

So if I can offer them a site, a brand and some marketing identity all for £100.00 and they only have to pay the balance when its all finished so they know I’m not going to do a runner then personally they would be silly not to go for it.

I don’t think its going to be easy at all. I will be lucky to get one client for every 100 I call. That’s my estimate. But how long is it going to take me to call 100 people. Not that long. I don’t think I’m going to be a millionaire over night. I don’t really want to. I strongly believe in quality of life. As long as I earn enough money to pay my bills and go diving then I’m happy.

If most modern designers want to laugh then let them. I wouldn’t really want someone with that mentality on my list of people who I can outsource work to any way. If the 22 year old has time to read a Flash for dummies book and produce something I require for a client then good luck to the 22 year old. He’s having a go at business. That’s what I’m doing.

To finish of. I probably am naïve. But the only way to truly learn is to get out there and do it. I don’t have anything to lose at all. But I have everything to gain. A quality of life. And that is what I want to offer my clients. A better business a better chance of business.

Good luck with your business

James B
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