HI,

I think now we have to spend more time on finding the more optimized way to get more clicks. I don't think the older way of blend with contents and get clicks will not work any more. I got 75% drop in my revenue after google reduced the clickable area in the adblock. If anyone have good ideas please share with us.

What i did first is i have changed all my title and urls are Blue color and remaining text black.

Look at my forum www.go4expert.com and I never had the Google blended into the content but always had it stand out and so I don't see any change in the CTR. The same is the case with my blog.

I think it will good for us in long term because advertiser will invest more money into content market. right?

for me CTR still be the same. not much change

Yeah thats trueth. We need to redesign the adsense optimization. My adsense revunue down from 40$/ to 8 $ /per day. My visitor counts are same but CTR is down. So i decided to redesign my web site with a new interface for reducing the CTR. Colors, ads places.. I also use a new way for reducing CTR.
I made a script that randomly changes the ads color/size, when users reload the pages. I have added 4 kind of ads, so scripts pick up one of ad inside of all. Thats make the more kinds of ads, so CTR may reduce by this way. Hope this will help you.

Originally Posted by rockdays

I made a script that randomly changes the ads color/size, when users reload the pages. I have added 4 kind of ads, so scripts pick up one of ad inside of all. Thats make the more kinds of ads, so CTR may reduce by this way. Hope this will help you.

Adsense already have this and you do not need to be doing it. Just see the color palletes where you can select multiple colors for your ad units.

Originally Posted by shabbirbhimani

Adsense already have this and you do not need to be doing it. Just see the color palletes where you can select multiple colors for your ad units.

I not only changing the color but aslo changing the ad size, ad format( image, link unit, content) by using this script.

OK, I'm going to share this for the first time though only a few days have elapsed since the latest click area change.
Site #1: Blended ads - CTR decreases from 5% to 3.5% - earnings decreased too but I guess this is because of the holiday season and the weekend. The surprising thing is the CTR hasn't decreased overall (I have URL channels to monitor sections/directories and the most important pages). Its fell sharply on some sections but has actually increased on most of the important pages and certain sections.
Site #2: Blended ads - no decrease in CTR - Too early to mntion earnings
Site #3: Blended ads - no decrease in CTR
Site #4: Ads stand out - CTR falls 30%!!! (GO FIGURE)

I agree than restricting the click area to only the ad title and URL would be good in the long run for the online advertising industry (esp. AdSense), but WHY has the text description been taken out? Is it not part of the ad?

By the way, Google had implemented the same thing on Adwords in April this year when only the title and URL were clickable. However, the font sizes of both the title and URL are large (much larger) on ads shown on Google search pages than ads displayed on partner (our) websites. In fact, the URL is way too small on some AdSense ad formats like the 336 box. Since the URL is small, its difficult to click which might affect web sites where less savvy net users or less dexterous people form the chunk of traffic. Also as a Advertiser, I would not be happy if people cannot click on my ad easily. And finally, if the text description contains a call-to-action, should it not be clickable?