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There are some keywords and categories that have great CPM, but others just suck. If you're in the MySpace world, well, you aren't going to see high-ticket AdWords advertisers bidding up that ad space click, so you aren't going to be able to make a ton of money on your site, even if you dramatically increase your traffic level.
Can you push out into a second topic too, and then let the magic of AdSense put some targeted -- valuable -- ads on those pages, at least?
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