Google Adsense Forum

**VirtuosiMedia** · 03-13-2009, 01:14 AM

If you're using Google AdSense, you'll probably want to change your policy privacy because Google is now placing tracking cookies through their network to serve more relevant ads. The example they use is that if you frequent sports website, you'll more likely be served sports ads.

I'm not quite sure how I feel about that. Supposedly there is no personally identifying information in the cookies, but there aren't really any guarantees on what information Google privately collects on each user. The program is optional for users with Google accounts (not for publishers), but it's an active opt-out, rather than an active opt-in. The upside is that it will most probably result in higher click-through-rates. Any thoughts, anyone?

If you want to read more about it, check out the official AdSense blog post.

**esdee** · 03-15-2009, 04:53 AM

Just received their letter a few days ago, and they are calling it "interest-based advertising". I don't know if this is going to be better.

**mobilegame** · 03-15-2009, 11:07 AM

Well my site does not collect any user information, cookies not required. Does this mean Google will use cookies on my site?

**Generator** · 03-15-2009, 12:13 PM

I think it'll be great for everyone with low cpc sites... google will show stuff they think might give them more money. Looking forward to giving it a shot

**VirtuosiMedia** · 03-15-2009, 02:29 PM

Quote:

Originally Posted by mobilegame

Well my site does not collect any user information, cookies not required. Does this mean Google will use cookies on my site?

That's what it sounds like from what I read.

**angilina** · 03-15-2009, 04:40 PM

I have made changes to the privacy policy but I have disabled interest-based advertising as I thought it will not help me much.

**Brades** · 03-16-2009, 08:37 PM

this will be intersting

**HighRoller23** · 03-18-2009, 07:27 PM

I also received the e-mail, I'm hoping for the best. You just gota figure they want me to make more money so they in turn can make more money. The thing I wonder is how will we know when the change has taken place? Just go by the date in the e-mail?

**cathy01** · 03-24-2009, 04:52 AM

Quote:

Originally Posted by angilina

I have made changes to the privacy policy but I have disabled interest-based advertising as I thought it will not help me much.

Will you please tell me how to change or disabled such option in my account. I have checked that every place but did not find from where to change.

Kindly tell me.

**HighRoller23** · 03-24-2009, 10:30 PM

Here: http://www.google.com/ads/preferences/

**motherknucker** · 03-26-2009, 12:24 PM

The worst part is even if you don't want to use Internet based adsense services, you still have to update your privacy policy !

**zeruel** · 03-26-2009, 11:02 PM

I haven't explored this one yet nor I haven't updated my adsense privacy policy yet. Is this a good news or bad news?

**andra89** · 03-27-2009, 06:38 AM

Yeah on this weekend I am also going to update my privacy policy. Have to search many forums to get the clear idea about this.

Extra work provided by the Google adsense and lets see how this one is going to benefit the publishers.

**tchoppy** · 03-27-2009, 01:57 PM

So in our privacy policy we have to now say we're collecting cookies because of google?

**francisabey** · 03-31-2009, 10:36 AM

Google announces their new advertising program "interest-based advertising" based on users interests and uses cookies.In order to participate in this program sites privacy policy must be changed.