If you see "googleads" somewhere in the URL when you hover over the link, it's Adsense and the publisher gets paid per click. mbaguys is a forum built on vbulletin (you can see that at the bottom), so no coding expertise required for that.
Here's a post I wrote about Adsense tricks, that aren't so much tricks as, pointers really.
With Adsense there are 2 ways to go - make it stand out, or blend it.
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