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@rseobeginner: To make sure people don't abuse it. You have to look at it from an advertiser perspective. Would you pay for useless clicks? Advertisers want quality leads to their business, keeping the system strict helps to ensure that the clicks that are coming in are worth while. If it was nothing but crap leads coming in or accidental clicks, advertisers would pull their accounts and go somewhere else. So it benefits us all to keep the advertisers happy since they are ultimately the ones paying us.
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