I don't think that google adsense is the best sourse for website income.
Some days ago I read in .net magazine (issue 186, march 2009) that advert click rates are getting less. They say 0.1%. I don't think it is that low but I would estimate the range at 0.1% to 0.5%.
Example:
If you have 500 visitors a day and 5 page views per visit = 2500 pages. Then expect your clicks to be 2 to 13 per day. The most important thing is to get an advert system that pays the most per click.
New ideas:
1. Try affiliate systems instead. For example, Here is a Multi Level Marketing System that can blow google adverts out of the water. It takes a bit of effort from you to get your first few sing ups but then it snowballs like mad. After working this system for 6 months you could sit back with a regular income of $1000 to $2000 per month. However, I bet you will still keep going!
2. Think about about adverts that engage the user. Something that looks different. I think we have all become so use to the adverts that we ignore them.
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