Posts: 10,688
Name: Steven Bradley
Location: Boulder, Colorado
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You defintiely won't be able to succeed if you target the same keywords on both AdWords and AdSense, but I've been thinking lately along the same lines Numbah1 is that if you target and get ads for the higher payouts on the AdSense side you could probably profit by bidding on keywords in AdWords that are at the back end of the search tail and have very low bids.
The issues would be how many of those long tail ads you would need to drive enough traffic to your site to make it all worthwhile. Let's say you find a 10 cent keyword in AdWords. On the Adsense site you have a 5% CTR which is higher than average, but certainly attainable. So for every $2 you spend on AdWords you get one click. You obviosuly need a $2 payout for your lowest paying ad to break even. Maybe for a low payout of $3 you decide it would be worth it. The question then becomes for those $3 clicks can you find the 10 cent keywords to bid on.
Chances are as the bids go up for the higher paying keywords they will also be going up for the long tail keywords, but there may be some combinations out there where the whole thing can work. It might take a lot of testing to find those keywords and you would need the right site.
I have heard people claim combining the two programs has worked for them, but I'm not sure if it's because they worked hard at it or just got lucky with the right subject matter. I'm sure with a little searching we could find people who have been both successful and unsuccessful with the approach, though I would suspect their would be more cases of it not working.
Last edited by vangogh; 07-18-2006 at 09:13 PM..
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