I used to make 26 cents a click, now I am making less than 2 cents a click! Any suggestion on how I can raise the PPC price or is it out of my control?

I've noticed the price per click is down on my site as well. It could be a lot of things. If you're showing more than one block of ads it could be people are clicking on the ones that come last in the code which should pay less than the ad block that comes first in the code.

It could be that as AdSense has gotten to know your site better the ads have changed somewhat and unfortunately your topic doesn't pay out a lot.

It could be that the bids on the ads your showing have been going down. As AdWords matures and people understand how to use it better the bids will probably come down from their initial values for a time.

I'm admittedly very much an AdSense newb, but the difference in my ads from yesterday to today is over $.25 per click. I figured it was just a correction, but that seems... steep.

Thanks for the feedback!

Originally Posted by Scout

I used to make 26 cents a click, now I am making less than 2 cents a click! Any suggestion on how I can raise the PPC price or is it out of my control?

do you know the origins of those clicks?
Has any PSA been clicked?

Well it seems today is different. 13 clicks, 1.91$

It really can vary. I've had single clicks that didn't register a cent and also single clicks that were close to $2. So much can vary based on the content on the page as well as which ad was clicked.