last monday i got on an average 0.14$ per click and yesterday i got 0.06$ per click .... i can only see the downfall since last 7 - 8 days in amount per click .... any suggestions

Is the change an average of multiple sites or just one?

just one ... i have only one site with adsense

My sites always fall in earnings just about every holiday.

Thank You

It's difficult to say why revenue per click swings occur but they do. I've seen them swing significantly in both directions - up and down - for no apparent reason. But there are so many variables that influence CPC that it's hard to spot any real trends. Unfortunately, we as webmasters don't have much control over these variables for a partiuclar website.

The $$$ per-click depends on how much the advertiser bids on the ads minus this and that... that's what Googlez said. They can say anything coz they are the boss...

but i have same adds from the day one how come 7 days back its 0.15-0.20 per click and now 0.04-0.07 per click ......

Originally Posted by ultra

but i have same adds from the day one how come 7 days back its 0.15-0.20 per click and now 0.04-0.07 per click ......

Then you have to take Click Thru Rate and Cost Per Impressions aka eCPM.
You might have had more impressions this time compared to the earlier 7 days back, but the Click Thru Rate either remained same or even declined. And since Google pays only based on Cost Per Click and not based on CPM. Does that mean CPM hurts our google adsense revenue sometimes.

en00bz is right. It depends on how much the advertiser bids. Sometimes, bids on your keywords may go low and sometimes the other way around. I can't find any other logic.

People might be clicking on different ads. The advertisers may have lowered their bids on the ads on your site. Google may have decided to present different ads as it becomes more familiar with your content.

There are really so many possible reasons why they can't all be listed.

However $0.14 and $0.06 isn't all that much of a difference. If you stick with AdSense long enough you'll see it's normal for the average you get per click will vary.

Correct my if I'm wrong but from what I know Google do pay for CPM but only until the particular ads reach 1000 impressions.

I still not reach that number of impression yet because my site onle 1 month old. Will let you guyz know when I reach it.

Thanks.

Don't worry. It depends on how much the advertiser bids.

Can't it also depend on the Clicks that are tailored for your site ? for instance if visitors are clicking one type of ad' then Google recognises the trends and modifies the ad's accordingly to the clicked content.

But yeah I think it may just be x-mas and bidders are being tight with their cash.

i need more information for a paid clicks and rongc clicks