Hello Everybody,

I am doing a PPC campaign for a client who deals in Sales consultancy, training and recruitment. Despite of tremendous effort in campaign creation, write up, keywords research etc. We are not getting leads for the client. We are focusing in the middle eastern countries, so if somebody out there has some pointers in this matter please let me know.

Regards,

Jerry.

It's hard to tell what you're doing without a link. Have you tried split-testing your landing pages?

if you are running a ppc does this mean you are not getting any click throughs?

Every campaign is different and it is difficult to give advices without seeing the ads/keywords for which you setup the campaign.

Anyways, some general advices from experience:

- your ads should be highly targeted - let users find out what your site is about so they will not have false expectations - they should find what your ads promise
- keep testing ads and landing pages for leads
- use specific keywords - as specific as possible
- add negative keywords to your campaign, so you will be sure that only interested users will see your ads
- if your keywords do not bring leads, try another related keywords
- check your competition