Google have made some changes to their Quality Score system.

Read up on them at -> http://adwords.blogspot.com/2008/08/...rovements.html and http://adwords.blogspot.com/2008/09/...o-go-live.html

And HR member nethy has some thoughts on the changes

yeah I saw that this morning too.

do you agree with nethy?
do you think Google is evil ?

Just based on what I read it seems they are making it a little tougher for someone to market one ad campaign nationally or globally since it predetermines relevance based on geographic location now. Maybe it does work better...its hard to say!

I'm not totally convince in her opinions.

Mr. Moderator where did you get those links? Do you have more Issues regarding Google search engine?

I noticed this change when first was introduce, as I have few PPC campaigns running. I think now it is more difficult to get a "great" quality score than before; because it seems that landing page has more importance. I am not 100% sure about it, but this is my impression after few weeks of campaign.