Google Adwords Forum

**johnsocej** · 09-20-2008, 06:15 PM

ok, so i just started using adwords about a month ago, and i kno it usually takes a while for a campaign to get going. Right now im getting about 1,000 to 1,500 impressions per day, which equals about 10-20 clicks. From what ive seen, thats pretty decent ctr...so now how do i get more impressions?? Is it really just a matter of waiting?

**chrishirst** · 09-20-2008, 08:46 PM

And have any of those clicks converted into sales?

**johnsocej** · 09-20-2008, 10:22 PM

yes, indeed they have

**chrishirst** · 09-27-2008, 12:45 PM

So what you really need are more qualified clicks leading to sales, giving you a higher CTR and better ROI. Rather than widening the impression band and possibly reducing the CTR and actually costing more money.

I would suggest improving your landing pages to up the quality score and CTR, which should drive the CPC down a little (in theory) and should lead to a better ROI.

**SM911** · 02:46 PM

If you have 1500 imp and 15 clicks, your CTR is 1% which is not very bad and not very good. You should double up your CTR. You can do this by narrowing your keywords for better specific target or you can find some high related keywords for your business.

You can find the unnecessary words in the search query report and add them as negative keywords. This will increase your CTR pretty much.

If you want to have more impressions (you should firstly try to increase your CTR), you can increase your daily budget or you can turn on the Content Network.

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