Hi everyone!

Perhaps this sounds familiar to you:

I have 2 so-called mini-sites, just like so many people on this forum. (Here's one example: www unlockwritersblock.info )

I used to run an Adwords campaign that did really, really good - until one day - when my quality score dropped to 1 (one!) and the ads stopped working.

Now, Google is asking me to bid $10 per keyword or increase the score of my site.

So my dilemma is simple, yet the problem seems so overwhelming: how can I get around this problem? How can I pay a decent sum for my keywords and still be able to run my campaigns?

1. Should I break the sales letter into more pages of content and fiddle around with the keywords, alt tags and such? This means I'll have to re-think the selling process altogether and switch to another model.
2. Should I keep its current structure and do something about the keyword density, ALT tags and other small gimmicks? Will that guarantee a substantial increase in site score?
3. Should I use "gateway" pages as landing pages, full of relevant content, with a clean HTML code and then make the visitors click on a link and visit my main page?

What really bafflles me is that I have seen websites just like mine that are constantly being advertised on Adwords. One example would be searching for a product title like "The magic of making up". There are tons of ads that lead to minisites! And I can't imagine they're paying $10 per click. What are they doing differently?

So, does anyone know the solution to this mystery?

Thank you so much in advance!

2 so-called mini-sites, just like so many people on this forum

Are you sure you are on the right forum. Mind you this is posted at a few other places so hey ho.

BTW we are the one that doesn't allow link drops to one page sales sites.

I'm really sorry.

I'm doing anything I can to find an answer to this never-ending dilemma.

Won't happen again.

Improve the quality score of the landing page.

try to improve the quality score by improve the landing page
put your keywords in it and include it in ads also will help you

The most common reason why Google do that is just to tell that your site is not relevant enough to the keywords that you are bidding for. It's like they don't want to tell you straight up "don't advertise with us anymore" but your bid is so high that it would impossible for you to compete.

The best way i know of addressing this issue is by following their guidelines and make your site relevant. Your site must have page like : resources | privacy policy | articles that relate to your niche | Blog (very critical). The blog is important because once the google spider comes to your site, it is looking for the keywords that your competitors with good quality scores have on their site, it is expecting your site to have them too. you must create a blog filled with those keywords related to your niche on the same domain of yout site (ww.mydomain.com/blog for example.

Now is a good time to go out there and learn about those stuff so that it won't happen to you again.

hope i helped

how to improve the quality score of a page? any tips?