I cant believe how many users visit my website only to leave instantly! I could understand it if my website wasn't what they were after but sometimes it's just ridiculous.

For example, I use AdWords quite a lot and one of my keywords is 'website design packages'. The first thing that my website says is 'Website Design Packages UK' (see here). A lot of people get to my site through Adwords by searching for this keyphrase only to leave instantly without even looking around.

Why search for website design packages and bounce back from a website that serves just that??

Sometimes I notice that it's probably just other competitors (e.g. visitors who use safari, mac osx etc are probably going to be other designers) but a LOT of visitors who are using IE at a relatively low resolution do the exact same thing. And I assume that these people are genuine users that are actually looking for website design services, unless they're total beginner designers who are researching the industry.

Could it be that there's just something seriously wrong with my homepage?? Or does everyone have this sort of problem?

What matching are you using?

Im using exact matching for some of them but I haven't bothered setting anything for the other key phrases.

Is it best practice to use exact for all phrases / keywords do you think?

They search terms show up in google analytics as being the exact same words as the keywords, but Im guessing this is misleading??