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Does Google AdWords have Pay-per-Coversion rather than Pay-per-Click?
Old 03-01-2010, 12:30 PM Does Google AdWords have Pay-per-Coversion rather than Pay-per-Click?
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Name: Bonnie
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Hi folks

We were using other online marketing Pay-per-Conversion Channels for selling and delivering products to the real world, where

you have to pay their commissions to them or advertisers after actual conversion / actual business transaction.
WE REALLY LIKE KEEP ENJOYING THIS WAY, B'COZ, YOU HAVE TO PAY-OUT AFTER PAY-IN.
Our monthly payout range is $2800-to-$3600, but, after actual sales.

But, we are pretty newbie to Google AdWords. We never used Google AdWords as our online marketing tool.
By looking at their ads, and help forums, we are fascinated to select Google AdWords as out marketing channel.

Our main Question is...
Does Google AdWords have Pay-per-Coversion rather than Pay-per-Click?

Because we strictly do not wanna pay for robot traffic or auto-clicker programs installed on various servers located at various corners of the world.

POLL QUESTION
-------------
SHOULD GOOGLE HAVE AN OPTION LIKE PAY-PER-ACTUAL CONVERSION?
[ ] YES [ ] NO
(leave answer to yourself.)


Thanking for time looking at this, and for response, if any.

regards.
WS
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Old 03-02-2010, 04:08 AM Re: Does Google AdWords have Pay-per-Coversion rather than Pay-per-Click?
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Name: Alex
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Hi, I would like to answer your question.

Google Adwords have CPA ( cost-per-acquisition ) that you have pay for any conversion (purchase or signup) in your website. However, I think CPC is cheaper than CPA and you also can trust google's system about preventing invalid clicks, they have criterias for defining a valid and invalid clicks and click fraud is not much like you thought
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Old 11-26-2010, 06:48 AM Re: Does Google AdWords have Pay-per-Coversion rather than Pay-per-Click?
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Indeed, Google AdWords have CPA (cost-per-acquisition) bidding strategy.

But your actual CPA depends on factors outside Google's control, so it may exceed the maximum CPA you specify. The Conversion Optimizer uses historical conversion data to predict the likelihood your ads will convert. However, your actual conversion rate can be affected by changes to your website and ads, or external factors such as increased competition. If your actual conversion rate turns out to be lower than the predicted conversion rate, your actual CPA may exceed your maximum CPA bid.

So use it carefully.

If you are interested how Google comes up with a recommended maximum CPA bid see here.
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