So I am working on an adds campaign for an audio installer: cars and home audio.

I could use a little advice on creating, well, a creative add for adwords.

Wolfpack Audio

And do you have a keyword/phrase list?

Because you should be writing the ad to match the word/phrase not the site.

Thank you for moving this and...

I am targeting keywords such as car audio installation and home audio installation.

My first add reads...

Big Bad BASS
Professional Home Car Audio
Mention and SAVE 15%!
wolfpackaudio.com

So far I have had a lot of impressions but nothing clicked. Also, my average first page rank is around 4-6, I am assuming it should be #1 to expect good traffic?

Google adwords gives suggestions regarding the additional keywords available to them. You an make use of them.

Right I have done that but I mean as far as my add is concerned. Anything I should do differently?

Originally Posted by Lechlak

So far I have had a lot of impressions but nothing clicked. Also, my average first page rank is around 4-6, I am assuming it should be #1 to expect good traffic?

Are your ads relevant to the the landing page? If you have Analytics installed, check your site's bounce rate. If it is high, it means visitors leave as soon as they arrive on your site. This usually means they did not find what they were expecting to find. Your ads could could have been misleading. This is usually the case when the keywords or description you used on your Adwords ads are not relevant to the the landing page.

Oh wait. I read too fast and misunderstood what you said.

If you're getting impressions but no click, you might want to improve on your keywords. Maybe use "phrases" or [exclusives] to target your niche and not appear on random search that just happen to contain any of your search term.

Ah okay thank you Megan - that does make sense.

The bounce rate is around 30% which doesn't seem to bad to me, but the problem is actually getting clicks so I think you might be correct.

Maybe add the actual area name i.e. Washington DC

I.E.

Washington DC Car Audio
Professional Home Car Audio
Mention and SAVE 15%!
wolfpackaudio.com

I have done some updates that people asked for. Let me know what you think!

I also have a new add coming out as well as new keywords. I will update as I go - thanks!

Some recent advice I received was...

Hello! I've cheked your updates, not bad, good job. Loading speed is faster this time - it's very important! Good. Now you can work with your content. Make your font larger and I'd do some changes in your header...It look undone to me. I'd put "car and home audio specialist" instead of "wolfpack audio" and put it lil bit down. And that "wolfpack audio" I would make larger and would change type style and put it at the left side of header, so that you can avoid that huge black gap.
That's what I think.

Best of luck!

Time to do a bit more - thanks all

Another idea was...

a rating section and you will be amazed how much it will improve your rank with search engines.

What do you all think?