Recently I have created a campaiggn in adwords. It is running. But only two keywords are running. Rest of the keywords are not running. Tell me, why ? what I have to do to activate all the keywords
To do that, we would need to know why they are stopped!
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
What do you mean by "only two keywords are running"? Campaigns contain ad groups. Ad groups contain ads and keywords.
If you have two "keywords" that are running then the ad and ad group that they are in have to be approved. So the other keywords in that same ad group are also "running". But they may not be getting traffic.
It could be that you have not bid enough for those "other" keywords so you're not getting any impressions or clicks. Or it could be that your other keywords have a crappy quality score because the ad is not relevant to those "other" keyword phrases (i.e. the ad doesn't use the keywords in the title, body, display URL of the ad) or that the landing page is not relevant to those "other" keyword phrases... or both.
