For example you would like to target your ads on Germany.

First of all, you will need to separate your English and German keywords in order to get better QS.

Try to make new Campaign with GEO targeting on Germany and create at least two ad groups:

- the first one should contain keywords and ads in German
- the second one should contain keywords and ads in English (you can experiment with ads in German but CPC can be increased).

Note: don’t duplicate keywords in these ad groups

It can be more convenient to create two separate Campaigns (targeted on Germany). The first one with keys and ads in English and second one with keys and ads in German.

* If you have main campaign with broad geo targeting and with keywords in English you should exclude Germany in Campaign settings.

Try this technique, if it doesn't work for you, revert back

Thanks. I've been doing some of these things in targeting specific countries.

I need to do a GEO targeting on Thailand, both in Thai and English so I can either us two ad groups or use two campaigns, is one better than the other?

Hi,
It is very simple just you need to know the basic interest of the people in the country and then you can easily make the ads