Trademark in text ad:
If you or your clients have registered trademark you can increase your CTR using trademarked symbol in your PPC ads.
How to type trademarked symbols?
Registered (®): ALT + 0,1,7,4
Trademark (™): ALT + 0,1,5,3
Copyright (©): ALT + 0,1,6,9
Example: Adidas® Shoes at Discounted Price
Trademark in display URL:
Trademarked names ARE ALLOWED in Google display URL and your ads will not be disapproved if the trademark term appears in the URL line.
So you can create your display URL with trade marked terms:
Example: www.yoursite.com/addidas
Adding trademarked sympols and keywords can increase your CTR and make your ads more attractive  Try it.
Links:
- Google's AdWords and AdSense trademark policy…
- Trademark rights outside the US and/or Canada…
- Ad approval statuses explained…
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