Not sure this will help, but in my experience (depending on your industry) exact match type will ensure that you are not over spending due to irrelevant clicks. If you feel like you are not getting the best out of your campaign with this match type, switch to phrase match. I tend to do my best to stay away from broad. When you get into phrase and broad, you will experience irrelevant clicks (broad more so than phrase). There is a way to see exactly what keywords users are searching for that trigger your ad(s). The manual way, I cannot remember. But I just pulled this from a Google forum that will basically return the same data:
"Run a "Search terms" report to see all the search queries that have triggered your ads. If you see any irrelevant terms, write them down and manually add them as negative keywords to your ad group or campaign."
Once again, depending on your industry and how you have your group/campaign setup, you will need to determine if said neg word(s) need to be set at ad group level or campaign level.
I am unsure of your Adwords experience, but I feel it might help if I add this little tidbit regarding match types.
EXACT: [new york restaurants] - Your ad will only be triggered if someone searches for exactly that.
PHRASE: "new york restaurants" - Your ad will be triggered if these three words are paired together on the user's search, however your ad will also be triggered if they have other words before and/or after this phrase.
BROAD: new york restaurants - Your ad will be triggered if any of these words appear in the users search in any order with any other word(s). This is were it can get super messy if neg words are not applied.
I hope this helps.
|