Should I be using keywords that will be MORE targeted or broaden the target audience for more exposure? I'm paying per click, so I would assume that Adwords would throw my ad out more and more with a broader audience but still wouldn't have to pay too much unless I get clicks. Instant mass exposure, no?

Well broad match will just burn your bank roll. Sure you might get lots of traffic but your conversion will probably be low. I would suggest using exact match and pile on the keywords that are targeted to your audience. 1000 keywords set to exact is a good starting point. But again I guess it depends on your intentions and what niche you are in. More is better in the case of keywords either route you go.

Based on my experience it will be better if you will use the more targeted keyword than the broaden one. In this case you will got the right visitors for your site.

Hmm, targeting 'exact' keyword for your niche is far more better if you want to go focused. But if you wish some challenge then aim for board one..that's heavy tho..

Originally Posted by decadance

Hmm, targeting 'exact' keyword for your niche is far more better if you want to go focused. But if you wish some challenge then aim for board one..that's heavy tho..

Because broad keywords got high competition in Search Engines.

Indeed, so no matter about two to five word of the keyword, it's up to you..might you want to learn the SEO walkthrough.

Originally Posted by decadance

Indeed, so no matter about two to five word of the keyword, it's up to you..might you want to learn the SEO walkthrough.

But based on my experience if you got ranked at these broad keywords then you will definitely got high traffic.

Originally Posted by Benmoore47

But based on my experience if you got ranked at these broad keywords then you will definitely got high traffic.

Such experience would be the greatest teacher, yet it takes a whole muscle and months, right? unless, your keyword aim-ed something less, too. Anyway, it's hard for start. Better get in the exact, first.

Originally Posted by idlplumb

Should I be using keywords that will be MORE targeted or broaden the target audience for more exposure? I'm paying per click, so I would assume that Adwords would throw my ad out more and more with a broader audience but still wouldn't have to pay too much unless I get clicks. Instant mass exposure, no?

Depends on your budget, goals, number of clicks you can get with targeted keywords, etc.

For example, if you have limited budget then you're better off using exact and phrase match. Avoid broad match in this situation as broad can be matched to keyword phrases that don't even contain the keywords in your broad match phrase (example, broad match mortgage might result in ad being shown for search phrases like "loans online", "home loan", "home equity", etc.). This may not be what you want especially if you know that true mortgage terms convert better and there is plenty of search traffic for mortgage specific phrases to use up your budget.

Typically I go wide to find keyword clusters that convert. Then once I find a keyword that converts well, I go deep to find all of the variations of that phrase that people are searching for and which also convert.

Originally Posted by decadance

Such experience would be the greatest teacher, yet it takes a whole muscle and months, right? unless, your keyword aim-ed something less, too. Anyway, it's hard for start. Better get in the exact, first.

Thanks! yeah, I must admit that it is hard at first but if you know how to persevere and give enough time in building links using that keyword then you will get what you deserve.

Paying for clicks will brings business, but not all clicks are useful. Not all visitors in your website are your customer. When you setting the clicks, you can make some banned for some keywords