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stOx, I am inclined to agree but, I noticed one thing while experimenting with adwords.
When searching for links to my site, the results exploded.
Granted, its all junk sites. It appears there are a lot of sites that strip the ads and hardcode them. I don't claim to understand why.
It hasn't helped my page rank at all, and it actually makes it more difficult to find the legit sites linking to me.
My experiment will end soon but, right now, it doesn't look like the ad words has really done much to help traffic either.
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