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Should I include low traffic keywords in my adgroups?
Old 04-22-2007, 06:48 PM Should I include low traffic keywords in my adgroups?
TBA
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Currently I have my account enabled to broad match and the budget optimizer is on. My question is should I include low traffic keywords in my adgroups? The keywords in question have no data display when it comes to showing volume trends and barely have a green bar when it comes to showing keyword search volume. The QS for them is great with a min. CPC of $.05 and max. CPC of $2.90

Because I am using broad match these keywords will trigger my ads whether they are in my adgroup or not.

Will having them in my adgroups negatively affect my account?

Should I leave them in or remove them?

Thanks for your help in advance.
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