In our accounts, we are seeing a variation in sales behavior like, suddenly, one day the sales goes down and another day the sales were up. And there was no reason we can found like holidays, seasonal and others. Yesterday also the sales were down in our accounts even though we are spending enough. Why this happens? How can this typical behavior be predicted? Why this sudden variations happen? Have anyone faced the same situation for your accounts also. Can anyone help in finding a solution for this problem.

People are like that,

Are you tracking everything with regards to conversions? Impressions, clickthroughs, etc for each phrase/ word you are targetting, or is it all grrouped together.

Have you any data from previous months/years ?
It's trends that matter not individual days.

Are you running any split testing in any way shape or form? etc etc

Yes, I think it's just the nature of this business. You never know what people are going to be searching for on any given day...no one, not even Google (lol) can determine this.

I've noticed the very same thing -- I have some ads that don't get so much as one click on a given day, but then two days later they get a couple dozen. There's just too many factors to figure out this one!

Originally Posted by fitnfree

Yes, I think it's just the nature of this business. You never know what people are going to be searching for on any given day...no one, not even Google (lol) can determine this.

I've noticed the very same thing -- I have some ads that don't get so much as one click on a given day, but then two days later they get a couple dozen. There's just too many factors to figure out this one!

I agree totally.

Yes, I have also witnessed some crazy fluctuations in traffic and clicks on a day by day basis. It truly is hard to predict and that's why I have so many different campaigns running at the same time so that I'm not dependent on any single campaign. Individually, each campaign goes up and down, but when you average all of them together, it's a steady flow of commissions.