Sure Ninja, I didnt say this initially but the process is going something like this.
I am making the first cut on these and then I am passing those that I feel have merrit on to the President and the owner to make further comment so I am trying to do this as quickly as possible so you guys can have some feedback.
We all love what universifyer did in his top logo. Its simple and it tells the simple story of our product.
You can see my initial comments to him, but the more we looked at it we realized that logo wise it is really close to what we were hoping for as is.
They are not looking for a branding logo. They just want something simple that tells a simple story for the relaunch of their website. Their current site is old and functional but we are working on a revamp and we just want something simple as a logo for the company and something that tells the story for the banner.
Quotes from them about what we have seen.
Kates first is too busy but they like the way the logo has been integrated with the banner... the buildings look to high tech and our product would be better served if it were a residential tract rather than high rises.
Ninja yours is nice and they like the reflectivity in your banner a lot but that is more of a branding logo and we are just not looking to brand our product. Its professional and I like the design just not what they want.
Herenow made a great statement but I dont see that in his/her logo.
Quote:
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a logo thatīs not too explanatory, maybe in favor of something simply evoking the idea of an inside and an outside.
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Our product is really simple. Its a thin piece of aluminum you put in your attic and it blocks 97% of radiant energy from entering your attic. No bells no whistles you barely notice it.
Our logo idea was ... SRI, and a hot side(outside) and a cool side(inside).
For the banner, possibly adding the sun and maybe showing houses or that we are talking about an attic space.
Hope this helps and Im sorry if I wasnt detailed enough initially.
We appreciate everyones effort and look forward to what you all come up with.