Drop shadows are the easiest way to give an image depth. Another is reflections and lighting, inner shadows, etc. Every drop shadow is not the same, a smaller, 'harder', less opaque shadow is what you get when something is very close to the surface it sits on. A broader and more transparent shadow is what you see when something is further away. You need to be mindful of the lighting source and direction to make it more realistic looking.
There are all sorts of techniques you can use, you just have to study a bit 
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