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Hey! You with the bushy whiskers and the sprouting shrubbery. Yes, you, the walking carpet. Get over to barberbrigade.com and do something about the surplus of protein strands sticking out of your facial epidermis. At barberbrigade.com you’ll find heaven for the click-happy site visitor. Almost everything in this well-made flash movie of a site is interactive. I really enjoyed the many different audio clips of people with crazy accents telling me I either look great or that I could use a shave. One of the my favorite pieces of the site had me creating my own message, from a list of provided phrases, to send to a friend/loved one to hint to them that it’s time to do some weed whacking and hedge trimming. I spent a good hour clicking through this site, which is a long time for my 10-second attention span. The product itself is intriguing enough. Personally, I’m not one to purchase a hair or skin care product that costs more than a 10-spot but apparently Barber Brigade research says that other men do. More than likely, after I show her the site, my wife will see some of their grooming goop at Target and pick it up for me. She will tell me to use it to rid myself of the prickly pubes on my face and keep my skin looking youthful and smooth. Maybe in her wildest dreams I’ll start caring about the way I look. Ah but probably not. Marriage has made me a bit of a sloth. However, the single, or not quite as involved, man will undoubtedly latch onto any grooming product that keeps him looking good while not making him feel too much like teenage girl. These guys have that market dialed in. Overall, I give the site an A-. Docked points for not having ecommerce and for being so flash heavy that SEO will be difficult. Big props for the use of the word ‘manimal’.
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