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Old 01-30-2007, 10:53 AM package concept
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This is a new iPod dock that is coming out. It's not made by apple, my company was chosen to do the packaging; just getting your thoughts....is it "so apple" that it's infringing on copywrite or worse yet unoriginality? Or does emulating apple's style make a lot of sense since this is an item built for thier product?

Original:


variation 1:


variation 2:


variation 3:
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Old 01-30-2007, 12:43 PM Re: package concept
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I think it's not apple-like enough to be infringing on copywrite or to be unoriginal. But it's just apple-like enough to fit with the ipod.
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Old 01-31-2007, 12:45 PM Re: package concept
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Really like this, points though:

1. The strapline is a bit hard to read when glancing over
2. I think the bevel and emboss on the X looks a tad out of place.


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Old 01-31-2007, 04:04 PM Re: package concept
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the x will actually be raised, like a 1/32" inch. so the emboss is my attempt to emulate an actual embossing.

i aggree, the tagline should probably be the width of the product.

thank you both! still looking for any more responces
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Old 02-01-2007, 04:19 PM Re: package concept
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bump....added some variations...thoughts?
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Old 02-01-2007, 04:44 PM Re: package concept
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I prefer the clean, original version.
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Old 02-01-2007, 07:13 PM Re: package concept
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i do too. the retail stores have suggested to add color in an effort to appeal to a younger more techy crowd.
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Old 02-08-2007, 06:24 AM Re: package concept
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Definately the first one the color behind is okay but it takes the eye away from the product
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Old 02-08-2007, 11:27 AM Re: package concept
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thanks, woosh. the customer actually went with variation 2.
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Old 02-08-2007, 05:51 PM Re: package concept
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Nice you have an awesome job
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Old 02-11-2007, 06:47 PM Re: package concept
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thanks. i feel this project was rushed; unfortunatly. the client didn't want to do any real R & D on the box design. so basically we just gave them a gallery to pick from, they said "that one" and rolled it out.
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Old 02-14-2007, 10:01 AM Re: package concept
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I pick the first one because it's more classy looking.
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Old 02-16-2007, 03:57 PM Re: package concept
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i really really like that. it looks well smart mate.
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