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Ok, so you don't want people to be able to go to exactly what they are looking for and they are prepared to buy from you. You would prefer to put barriers in the way of the purchase process??
People do not always buy items immediately, they bookmark the URL and may return later, take this option away and you lose sales.
I run several ecommerce site and ONLY expect people to login when they want to make several purchases in one transaction. If they merely want to buy one item they don't even need to register, just go and pay for the item.
The payment processor gateway will get their name and address and send it with the payment confirmation, so we still get the contact details.
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A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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