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It's pretty simple. He's embedding the .swf into the page using JavaScript, so he can make the container have a 100% height and width, and fun stuff like that.
And since he's using flash, a lot of the art is vector - so it can be resized to infinity without requiring more data. And the pictures are just really big.
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if($stevej == "helpful") { $talkupation += $user_power; }
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