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To be nonest I've found Google WMT pretty inaccurate at reporting "errors".
It often comes up with all manner of "errors" that don't exist when you check the pages, and your site logs are a much better source of data for keywords etc. They show you ALL the traffic and clickthroughs not just the one that came from Google Search.
The biggest thing is not to get bogged down in specifics, there are no hard and fast "rules", there are no specific numbers for various "metrics", no magic formulas. Each site/page/marketplace is different entity, only practice, experience and REAL observations will tell you what you need to know about the sites you are dealing with. Do not assume that because you did A,B & C on Page 'M' and it worked that it will also work on page 'N'.
Not every site/page needs a massive link building campaign to market it.
AND do NOT accept "expert" information blindly, no matter how many times you see the same "advice" published.
Question everything.
Test everything
and observe everything.
You can't always learn a lot from looking at page that is above yours for a given phrase, but you can learn a hell of a lot by reading about the ones who failed and are whinging about it in forums.
Understand how, why and where they went wrong is a better lesson than trying to work out what somebody got right.
and always remember you are optimising and promoting for SEARCH not Search Engines.
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Chris. ->> Please login or register to view this content. Registration is FREE <<-
A foolish consistency is the hobgoblin of little minds
Thought for today:- Is SEO the only industry where all the cowboys are Indians?
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