First of all, you shouldn't have multiple IDs of the same value. Looking in the source, every price has an ID of 'productlist'. Change those to class="productlist", and the CSS to .productlist, and you should be set.
As for changing the colour, here's what you do.
-Open talorton.css
-Look for the block of CSS that is this:
Code:
#menu ul ul a,
a#bottomcatlist, .account_head,
a#bottomcatlist:hover,
a#productlist,
a#productlist:hover,
.navpage a,
.navpage a:hover,
.highlightpage, .relatednav,
.navpageselected {
color:#5C5C5C;
}
-Change the #5C5C5C to #ff0000.
-Change the #productlist to .productlist
Now open up the HTML pages that are using id=productlist.
-Change all id=productlist's to class="productlist".
You should be set 
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