i want to share this page....

500+ Named Colours with rgb and hex values

I did not see anywhere a color chart like this. I was searching for a detailed color chart. But i could not find.

Thanks for your contribution.

Every colour possible has been at W3Schools for a very long while.

CSS Colors

CSS Color Values

CSS Color Names

Booth Resources are good and helping

But I think that the page that [KaDeSigN] sent is better and easier to use.

Thanx guys - thats a huge help for people like me who are just getting into web design

Color Charts can be advantageous. What can be more *effective* is a
color book, including a color wheel and information about *Color Theory.*

If you are a web designer/developer that has to create graphics and help
decide the colors used on a Web site, learn something about color theory.

Why do you think that Fortune 500 companies spend $300,000 on a logo
design? The reason is because the logo isn’t just an amalgamation of colors
and shapes. These details are well thought out using very scientific and applied
methods by people who understand color and shape and design.

A design that looks great may make for a great *looking* Web site however,
using correct colors can convince people to buy your product. Colors create
mood and direction. Truly great design takes advantage of the true power of
color. A good Web site designer has learned what color is and how to use it.

The moral of the story: "Any color chart is only as good as the designer who is using it..."

thanks....

The only problem I've ever had with colour theory is that it's not colour theorem. For those who don't know the difference, a theorem is a theory that someone's actually managed to prove.

The other problem I've always had with it is that, in the case of a lot of aspects such as logo design, people focus too much on it and not enough on keeping a logo simple and giving it that sense of third-grade retention the good ones have.

I thought that color thereom is more of a mathematical aspect than an artistic approach?

As Adam says, Keeping it simple is key to an effective logo. If you want someone to remember it it can't be complicated. To go with this, as Tom Peters said, "keeping it simple is one of the most complex things to do."

The beginning of modern day experimentation on how stimuli affects a customer was performed massively by the Marriott organization.

Owning many restaurants long ago gave them the ability to create very controlled marketing experiments. They test the effects of different music (How theyu could get people to either stay longer or shorter periods of time, and how to get people in the mood to spend money), restaurant layouts (to keep people in the mood to want to eat), color schemes (mood altering); they even got as technical as seeing the effects of different kinds of wallpaper in the restrooms to see what affects thes had on sales. As they learned the affects of these they began to set standards for all of their restaurants.

Most restaurant chains do this today. For example, the reason McDonlads uses the color schemes that they do is because those colors promote speed. When I was studying this (many years ago) I did my own little experiments when me and my friends would go to fast food places. When we went to McDonalds vs. Roy Rogers for instance, we stayed almost 2 times longer at Roy Rogers than at McyD's. (And, I made sure that I didn't in any way enfluence this outcome.) Coincidence? I don't think so.

An effective graphic designer needs to know, first, how colors work together and use them. Second, how to understanding and effectively use line, shape, and texture; incuded with these are also, proportion, emphasis, movement, balance, and repition, aesthetic order.

Adding the marketing aspect: In marketing we will use this information appropriately for the purpose of reflecting an organization's characteristic identity as in the case of logo design.

Colors go deeper than the logo design. The colors we choose for a web site should be considered as much as Marriott considered the colors in their restaurants (Which usually had little to do with the company's colr scheme). Using more effective colr will help put the visitor in the proper mind set and help them move to the desired goal of the site.

If we only could tell how the colors in a situation affect us we could better use color to change our own mood and thus our actions. Actually we can and we do. Either on purpose or by accident. Health therapists have helped manic depressive people by having them paint their homes different colors to affect their moods...

--
General Question: (a question that I would ask my students)
What is your favorite Logo and Why do you think that it is effective?

I'll start with one om mine My Favorite logo
How simple can you get. The artistic aspects of this logo actually run pretty deep. It's easy to remember; when you see this logo without the text you still automatically know what it is. The color selection is amazing. The colors speak for themselves. Originally just red, I am sure the uniting of the nation had an impact on the switch to the use of Red, WHite, and Blue. These colors automatically have an affect on just about everyone. What an awesome use of color as an anchor to do the right thing..in this case, buy Pepsi..! And it worked, people did. Some interesting Pepsi Facts. Interesting enough I prefer the taste of Coke to Pepsi, But Pepsi are effective markters for sure.

What are your favorite logos and why.??

--

chip

Very interesting indeed, you know the mc donalds thing, apparently its the music that makes you eat faster. mc`d and other fast food places tend to play loud fast/pop music and this makes you eat faster so they can get more people in and out. A traditional italian place will play slower music to keep you there longer so you can spend more.

I think a lot of designers due to their art backgrounds kind of know about what colours and compesitions work as they have been playing with colours and layout since they were young, and of course they get taught about it.

For any non artistic or design virgins out there I found a neat tool, you have to pay but I think it has a demo and a cut down free version http://www.colorschemer.com/ its one of the best tools about colours I have found, easy to use and understand.

Much more helpful than a list of colours IMO.

oh the pepsi thing, I remember my old graphics teacher getting a tin of heinz baked beans but he changed the label to "baked snake" then he flashed it in front of us for a split second and asked us what it was, we all said baked beans but we were all wrong.

It makes you think if the pepsi, coke, mc donalds, heinz etc was a clever design or just a very old brand that you grew up with and know really well. I doubt that back in their day they had a bunch of media agencies doing group studies on the impact of each design, then running a six month user study on each design. I think it was just a no brainer and the products would have sold because people liked them, and in their day they were quite unique.

Knives-out,

Yes this is very true. The music is a big part of it. Actually, this was part of Marriott's study too. But, as you say "apparently its the music that makes you eat faster.." It is not due to the music, but rather a combination of the entire combination. The bright and specif basic colors, the music, as does the layout of the floorplan, etc.

I'm not sure I agree about the thing about "back in the day." Marketing has been cutting edge since Marketing has been...

When money drives the impact of something, people have always found a way to manipulate us, thus the effectiveness of marketing. the 1950's were no exception, with the advent of televesion, Marketing was top notch. The only difference was they didn't need the safistication due to the fact that the saturation of Marketing wasn't as great as today, However, the great marketers of the time used design just as effective as we do today.

I guess that is the point I am making about even those of us who have been formally trained. Many graphic artists are trained with the ability to create the artistic aspect of what I mentioned in my post about element of good design. This isn't all there is to marketing. Understanding the impact of design on a consumer is different than the impact of art on the art critic.

I find myself creating design ideas before proper customer research and have to stop and say, Whoaa Chip. Start at the beginning.

As graphic artists, how many times do we consider the end user and the affect of our design to convince them to buy/do/act? Knowing what to do and taking the time to do it are two different things... Are we creating dynamite graphically energetic designs? or, are we creating Effective Marketing pieces that, hopefully, have engaging, dynamically energetic graphics?

Are we doing it; Are we being Marketers first?

Not pointing this at you Knives-too, it seems that you are doing this. I make this as a statement in generality.. @;-)

Coke was sold as far back as 1886 pepsi was a trademark way back in 1903, mc donalds was founded in 1940, heinz was somwhere in the 1870's etc etc so was that before marketing as we know it today?

I work in the advertising world here in the uk, so can only comment on my time here, but basically meida agencies seem to do all the usual marketing stuff you mention, and this takes quite a while. The final design tends to be the same as if they hadnt done all the research in the first place. They seem to waste a lot of the time trying to justify their very expensive rates, and their massive team of account handlers, project managers, art directors etc.

I once did a website for a uk stock exchange, the whole project was worth about 1 million uk, but that did include online trading via their site, with cutting edge technology at the time. The only thing they outsourced the logo for the site to a design company, after 2mths I got to see the work/ideas that they did. Really bad, horrible the client was not happy. So me and my boss spent 10 mins and came up with 3 good ideas, the client loved one of them and used it. The original design agency final bill was around £60k, what a waste of money.

Mind you i got nothing extra out of it, apart from a t-shirt!

So basically I agree with you the end user is very important and you must have some sort of customer profile, but it need not take forever and need not cost a lot of money.

It's been a while since I have visited this subject so I did a quick search and discovered this intresting Information about history of modern day marketing. Pretty interesting read

What you say is so true Knives-out. It is aggrevating when advertising doesn't do its job. Getting so burried in the process that one forgets about the end product happens way too often.

I think that marketing based design needs to stay in its place. I think about a street vendor who is going to sell lemonade. We will create a seperate booth design if your customers are going to be passerby construction workers in comparison to attracting kids between the age of 8 - 12. The color and size of cups, the text and design used on the sign, the price, are just a few things to consider. This isn't rocket science and could be developed and built in a few days.

On the other hand Nike is an organization that gets into the athletes psyche in a big way. They do marketing right.

Sometimes spending $50 million on a campaign can be worthwhile (Nike) and other times $200 will suffice (Lemonade Stand.)

Sometimes we look at the big failures that have taken place in the marketing industry and say "see it isn't worth the effort." Personally I think that the failures help prove how effective Marketing can be. A marketing effort that fails just proves that marketing truly is important.

I strongly believe in developing customer profile(s) for web site development. And, creating a strategic plan that determines what the desired result is for visitors. I use this information to determine for design purposes, and my designs strongly consider the use of color.

I don't know how many times I have provided a Web site review for a prospective client and asked them what is a major goal of their Web site and they say, "to get a phone call." I then point out they don't even have their phone number on their home page, and this is their number one priority..!!?? This is in inexcusable for a Web site desingner NOT to understand the needs of their client.

I just recieved a comment from one of my clients who said that his marketing budget is about 1/5 of what it used to be, because his web site is generating plenty of business to keep him busy... This isn't an accident. Web sites designed using marketing standards are more effective than Web sites designed by creating graphic appeal. You can have both, but in my estimation the engine that drives design needs to be marketing.

Its all good stuff that you are saying, its funny about the client not having the phone number on the site, I have the same issues when I do freelance work, the budget is tight for the re-design, I mean really tight, normally marketing budget is nothing, I find it amusing to see what answers a client puts in my first client questionnaire that I send them, and the technical questionnaire is even funnier.

I once did a website for a video production company, and their work was quite bad, they insisted on a flash website, the site I did was good, it ticked all thier boxes - they wanted something fresh, new and different, I designed a 3d room and made the camera pan around the room, the usual notice board, computer, newspapers, board room with flat screen that type of thing. I told them that in terms on seo flash was a bad idea - no problem, we don't care. Then to be told 4mths down the line they didnt like the site as it didnt have a very good ranking on google.

They took the site down and replaced it with one they did themselves, it was horrible.

However I did learn on that one, and now even with a tight budget I try and meet my client face to face to explain technical issues and the design. However when you are in full time employment this is hard to do.

Perhaps we should have another topic in here that covers these areas, meeting a client, defining the project, developing site structure, visual design and testing, production and qa, launch and beyond. I would also be interested in information about contracts and the best way to quote for the job

That's an awesome resource.

Thanks

Thats a really good chart even better than the one I was using which I though had every possible color.

Color Schemer | Create matching color schemes at the click of a button

Go to this site n will never look anywhere else !