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A cheaper way (I think) would be making a Pop-Up Window on the site were you are given an image of a car, some lists of the different accessoires (grillen, wheels, decals) and a submit button. I am talking here about a form. The user would then select the appropriate item of each list (or leave lists blank) and then click on the submit button.
Then a PHP script would process the items selected from each list, get the image from a database and show them on the image.
Now how to put the image over the car image: for each item, the PHP script would also get the exact coordinates of the image (which have been put before by the administrator) and then show the picture with a "position: absolute" atribute, which is used to display pictures on the exact positions and without being influenced by any content of the page.
With this simple method of just positioning the image over the car image I believe it would be easier, as you wouldn't even use flash for this, but to refresh the parts, users would have to keep pressing the submit button (it wouldn't be instantly changing when you click on a item from the list; I am not sure if a JavaScript can handle this). Also, there is one more counter part, as the car image is always the same, in case you use real pictures (photographs), you would have to do the photos of all items in exactly the same angle for them to fit right on the car, which is pain.
Generally, I think all of this is rather difficult, but perhaps new ideas bring more costumers, but think and re-think about this before deciding.
I assume the image of the car is always the same (could be a photograph or a silhoute, etc.), if you would like to put in there user submitted cars (in example, their own car) I would say it would be pretty impossible.
Schimassek...
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