Internet Marketing Tycoon

#1 (permalink)

Hi fellow members,

I'm having a little dilemma here and thought I might make a little post and see if anyone has an insight/comment/opinion that can help me out. I'm sure you guys can assist

Ok ... here's the thing. I've been writing a report for the last couple of days that will show others how they can increase their salesletter conversions dramatically and explode their profits.

I've currently given my report a name in the form of "Salesletter xxxxx" (xxxxx hidden to protect the name in the meantime).

But ... here's the problem. Googling the word "salesletter" in itself returns 109,000 results whereas the other niche which this report encompasses (i.e copywriting) returns 7,630,000 results (which means it is more competitive all things being equal).

Having said all that ...
1) Should I rename my product/report and target the broader market instead? (i.e copywriting) or
2) Should I choose to stick with the smaller "salesletter" market (a niche within a niche) and attempt to dominate it? or
3) Should I still choose to stick with the name of "Salesletter xxxxx" and still attempt to target the broader copywriting niche as well? (i.e thru PPC, SEO, etc)

Note: I say all these because SEO has been at the back of my mind.

If you've been with me so far, i hope i haven't confused you.
What would you do? All inputs (from anyone) are highly appreciated.

Cheers!
Kelvin

P.S If this has been posted in the wrong forum, I apologise.

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#2 (permalink)

As much as I'm a fan of niche marketing, I don't see the former working. I can't see a lot of people typing in "salesletter" into a search engine looking for a sales letter (especially when the latter is the correct spelling, not the former).

Copywriting is a far more accepted and used term, hence its greater number of results.

But if you think naming a report "Copywriting XXXXX" is all you need to do to dominate search results for a term, you've got a lot of learning to do. SEO is about more than just words on a page...it's about site architecture, usability, links inbound and outbound and FAR MORE IMPORTANTLY the quality of those links (something most SEO types miss completely), and over 100 other things (not an exaggeration, either...that's a direct quote from a Googler).

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#3 (permalink)

IMHO you're targeting the wrong niche altogether.

The name of the product is fine. But you're not going
not get too many sales if you're actually targeting the
copywriting industry. I know - I've been a part of that
industry for over 20 years now.

Leave the name of your product as it is, but aim for getting
customers in the "Niche Marketing" niche, or the "internet
marketing" niche - and not the copywriting niche.

As a general rule, people Googling "Sales Letters" are looking
for someone to do the job for them, and not for a new way
to write them themselves. Same with the term "copywriting".

Just a thought, but perhaps you should target marketing niche
keywords instead. I think you'll have much better results.


Just my 2 cents

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~Jessalynn Coolbaugh~ DR Specialist/Marketing Consultant (NFH)

#4 (permalink)

Try targeting with copywriting or i shall say copywriterxxx