Internet Marketing Tycoon

**Thinkey** · 01-31-2008, 09:26 AM

Hi - I am new to this part of the game. i have received an inquiry for selling ad space - and frankly I dont know how much to charge.

the ad would be
120x60 or 125x125

I'm not looking for the "get rich" pricing. But something reasonable to the person buying it.

Can someone give me an idea how much per month ad space of that size would go for? What should I charge? (again, looking for reasonable quotes and not to get rich!)

**gringo** · 01-31-2008, 11:29 AM

I'm not sure on prices but I think the niche you are in and the traffic you get would have a bearing.

**dtm** · 01-31-2008, 11:31 AM

all depends on your traffic.

**ssandecki** · 01-31-2008, 12:38 PM

You should consider many different factors into your pricing...

1. Niche of your site.
2. CTR (click-through-ratio) "This is important, the higher it is the more you charge".
3. Daily, Weekly & Monthly Page Impressions.
4. Daily "Unique" Visitors.
5. Conversion Rate "How many click throughs convert to a sale?"

**Thinkey** · 01-31-2008, 05:26 PM

Quote:

Originally Posted by ssandecki

You should consider many different factors into your pricing...

1. Niche of your site.
2. CTR (click-through-ratio) "This is important, the higher it is the more you charge".
3. Daily, Weekly & Monthly Page Impressions.
4. Daily "Unique" Visitors.
5. Conversion Rate "How many click throughs convert to a sale?"

how would i find out my CTR?

And conversion rate? you have to understand, other than adsense and such I have never sold ad space....i have no idea how to even come to these conclusions.

Niche is Sci-fi, Page impressions per day can be anywhere between 7000 and 14000, unique visitors are about 2500-4000 per day.

Anyone care to give me an idea?

**gringo** · 01-31-2008, 05:40 PM

You will only discover what the CTR is when you start displaying ads and tracking them. As for conversion rate, that won't concern you as you probably won't know how well the advertiser is doing out of the traffic you send them. But, obviously if you did know that they made on average $1,000 out of every referral from your site, this would influence the rate you charge

Your uniques sound decent to me, but again I'm sorry that I can't give you any figures to go on. Why don't you approach a site similar to yours and ask them how much they would charge to feature one of your ads?

**Thinkey** · 02-01-2008, 11:21 AM

Quote:

Originally Posted by gringo

You will only discover what the CTR is when you start displaying ads and tracking them. As for conversion rate, that won't concern you as you probably won't know how well the advertiser is doing out of the traffic you send them. But, obviously if you did know that they made on average $1,000 out of every referral from your site, this would influence the rate you charge

Your uniques sound decent to me, but again I'm sorry that I can't give you any figures to go on. Why don't you approach a site similar to yours and ask them how much they would charge to feature one of your ads?

there's no quick way to get an answer to this is there?