I have an interesting situation. I run GamersRadio.com. The site content is mainly music and gaming. I have the #1 spot for the Keyword Gamers Radio and get some traffic from the search engines.
Here is the kicker. While I average 200 uniques a day on my site, my station which is hosted at Live365 averages 1600-2000 unique listeners a day. Additionally, my station landing page at Live365 averages 600-800 uniques a day. I need to figure out a way to get those eyes on my website.
Here are the details.
I get a 20 second spot before commercials run. I have professional voice overs telling the listeners to visit my site. I think it's too generic and I want to come up with something more enticing.
I can also frame content on my landing page, but it is below the fold. The station launch button is up high on the left, so I imagine most visitors don't even see that content. At one point, I made a special theme with only my Music Related news to show on that page. It was not very successful and really just misrepresented my main site unique stats.
Also, I can not launch the station from my site without incurring large licensing fee's. That is why I have the Live365 launch page.
That is what I have to work with. A landing page that may or may not be seen and up to 5 rotating 20 second spots to push users to my site. I have a few ideas running through my head, but I'd like to see if anyone here has any ideas on how I can take advantage of this audience.
For the record, I plan on moving the current site from PostNuke to Joomla. Along with the move, I plan on adding more SEO friendly navigation as well as Music Video's from the artist we play. For now, I'd like to focus on what I can do to get the users from the station to the site.
Details:
1600-2000 Unique Listeners A Day.
600-800 Unique Visitors to my Station Landing Page on Live365.
The difference between the first two is users who launch my station directly from a favorites link on their Live365 player or from my station listing in the station directory.
200 Uniques a day to GamersRadio.com.
Main Site:
http://www.GamersRadio.com
Landing Page:
http://www.live365.com/stations/gamersradiodotcom
Main Directory Listing:
http://www.live365.com/cgi-bin/direc...gi?genre=metal
Thoughts? Ideas?
