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What's the 'online product' marketing process?
Old 07-21-2006, 03:13 PM What's the 'online product' marketing process?
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We've seen them all hundreds of times before. Long sales letters, hyped up pitches, something offered for $47, the 'free newsletter' bit, JVs, extra bonuses with each sale, etc.. But.. how does this tie together?

If someone new has a great product they want to sell in a similar way, what are some of the processes? For example, are most of the free bonus items with each sale mostly 'resale allowed' type products, or are they JVs?

Is there an up to date e-book or guide to all the ins and outs of selling a product in this way? Basically.. a 'Dummies Guide' to this style of marketing and selling.. versus the normal, old school ways you might already know.

Does this distinctive style of selling and promotion even have a name? It seems to mostly be used on infoproducts, but I've also seen it used on software (mostly aimed at other marketers, admittedly) and services (such as Site Build It).
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Old 07-21-2006, 05:01 PM
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Wish I had some of the answers for you. I'm in the middle of writing an ebook myself. Hope this thread builds.
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Another dollar link directory.
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