Internet Marketing Tycoon

**nocturnix** · 07-29-2006, 06:34 PM

I'm guessing theres a simple answer to this. I assume it is the day and time when the most people in general are active on the internet.

Of course this could vary depending on the subject matter of your site. But in general do you think it is safe to follow "Ebay procedure" in that most ebayers have their auctions end on...when is it, Sunday at 8pm est or something?

Interesting topic, curious to know your thoughts on this one.

**Lpspider** · 07-29-2006, 07:29 PM

It doesn't really matter.

**vidking** · 07-30-2006, 12:21 AM

i prefer around 8-9pm on a weekday... on the weekends most people are with their family

**Tran** · 07-30-2006, 12:36 AM

Depends on what kind of site you're gonna open. You don't want to have a Super Bowl website going live during the NBA Finals now do you? ^_^

**northpark** · 07-30-2006, 12:39 AM

I think it depends more on the audience of the site, for a site about books, one would think a weekday morning as 'bookies' are 1. Not usually at a book club, and 2. probably not reading as it is more of a night-time activity (for me at least.) If it was a site geared at the clubbing scene, I would think that late afternoon on Sunday would be the most impacting, as most people attend clubs on Friday/ Saturday night, after 7. To do this, I usually think of my target audience and what they will be doing and when, then try to fill in the downtime. From personal experience however, I have seen that it is not as important when the site is released, but the days following.

**netrom** · 07-30-2006, 07:15 AM

Hey, it varies...where do you live and where does your customers live. :thumbup:

You can't sum t up to e.g. 8 pm - because yours 8 p.m. isn't mine!

But sure it depends on what you offer, to who and how.

Marian

**Tran** · 07-30-2006, 07:19 AM

Well, to give a general idea I do believe Sunday is the best day to go live. Due to the fact that there is everyone @ home pretty much.. People want to relax read up on information visit websites.. just "chill"

**Hoang** · 07-30-2006, 07:23 AM

I never launch my new sites on Friday or Saturday nights anymore. People are usually out enjoying a movie or partying.

**Jason Webb** · 07-30-2006, 11:25 AM

Well the prime time for big product launches always seems to be 12pm EST on a Tuesday.

As for general website launches, like somebody said earlier, it's difficult to judge
if you're trying to attract a worldwide audience. The ebay favourite of 8pm on a
sunday evening tends to work because ebayers are usually only selling to people
in their own country and can therefore look at tv schedules etc. and set a finish
time that doesn't clash with one of the big tv soaps or other major shows.

I think with a website you have to just pick a time and go with it. People will find the
site when they're good and ready. Afterall, unlike an item on ebay, your site's not going
to vanish if people turn up an hour or a day after your set date.

Of course, if you already have a large mailing list of interested people then you can
hopefully whip them into such a frenzy of interest that they'll be sat at their pc's just
waiting for launch time to arrive.

Best Regards

**aaanativearts** · 07-30-2006, 09:01 PM

My stats show people are on the Internet at work as much as they are at home. My stats peak at the beginning and end half hour of the traditional work day, and around traditional coffee break times and lunch hours, especially on Fridays. During good weather in the summers weekend days are the worst, altho that isn't true in the winter when there's not as much to do outdoors.

People at home seem to be on my sites the most after dinner, from 7-9, then tapering off drastically after 11pm. Then the people that are on at night and the early risers peak again from 3am to 6am. In general I get the most traffic on Wednesdays, so that's when I send my newsletters, but then maybe that's why I have more traffic on Wednesdays. The fluctuation by hour is drastic but traffic variations by day on my sites isn't all that significant except summer weekends.

I miss all the noon launches, which are 9am my time, because I sleep mornings and work on my sites at night. But I do sometimes go listen or read later if a transcript of something like a missed teleconference is offered. But I think because of time differences and differences in different people's schedules, whenever you launch you are going to miss some part of your audience.