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Old 07-30-2006, 02:14 AM offline promoting...
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I been looking into this for a minute now, has anyone tried newspaper/magazine advertising and such for a website...? if yes, does it work and etc...
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Old 07-30-2006, 02:56 AM
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I heard an idea once that I thought was pretty cool for off-line marketing, and it went a little something like this:

First, you'd make a fake $1,000,000 bill that looked kind of real, but had your website's address on the reverse in place of the regular U.S. dollar stuff.

So you'd get a bunch of these things printed up and fold them up all nice and accordion like so that all you can really see is the green and the fact that it looks like a dollar.

Now, go to your local mall, and drop these things on the ground around the place. Hopefully someone will pick it up, stick it in their pocket, and visit it later that day.

Sure, not exactly targeted. But it is offline, and it is interesting. It could work depending on what stores you dropped it in and what the site was that you were promoting.

As far as newspaper/billboards go, I would say that if you have something that pertains to your local area, you might want to go for it. Otherwise, you'll only be paying for untargeted traffic that probably won't convert.

P.S. Not my idea, just something I read once.

Good luck!

-Nick
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Old 07-30-2006, 03:09 AM
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Quote:
Originally Posted by nickohrn View Post
I heard an idea once that I thought was pretty cool for off-line marketing, and it went a little something like this:

First, you'd make a fake $1,000,000 bill that looked kind of real, but had your website's address on the reverse in place of the regular U.S. dollar stuff.

So you'd get a bunch of these things printed up and fold them up all nice and accordion like so that all you can really see is the green and the fact that it looks like a dollar.

Now, go to your local mall, and drop these things on the ground around the place. Hopefully someone will pick it up, stick it in their pocket, and visit it later that day.

Sure, not exactly targeted. But it is offline, and it is interesting. It could work depending on what stores you dropped it in and what the site was that you were promoting.

As far as newspaper/billboards go, I would say that if you have something that pertains to your local area, you might want to go for it. Otherwise, you'll only be paying for untargeted traffic that probably won't convert.

P.S. Not my idea, just something I read once.

Good luck!

-Nick
so you're saying, counterfeiting money 50% will work on promoting the site. MAN I LOVE THE IDEA, I think it's going to work too good for my site too, since it's money related. I LOVE YOU
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Old 07-30-2006, 03:20 AM
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Haha, not counterfeiting. Haven't you ever seen funny money that's all goofy and has like somebody's picture in it? That's what I meant. You should obviously make it distinguishable from real money.

Also, like I reiterated, not my idea. Just something I'm passing along that I read somewhere once.

-Nick
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Old 07-30-2006, 03:25 AM
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Originally Posted by nickohrn View Post
Haha, not counterfeiting. Haven't you ever seen funny money that's all goofy and has like somebody's picture in it? That's what I meant. You should obviously make it distinguishable from real money.

Also, like I reiterated, not my idea. Just something I'm passing along that I read somewhere once.

-Nick
lol yeah I get the point, great idea, I have to try it out
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Old 07-30-2006, 03:25 AM
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Love the idea Nick its motivating me to try it later this week But I won't just have the opposite side be my website.. I'll add like In My Website We Trust and stuff like that
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Old 07-30-2006, 03:34 AM
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Love the idea Nick its motivating me to try it later this week But I won't just have the opposite side be my website.. I'll add like In My Website We Trust and stuff like that
oh yea you can def get creative with it... I really like it
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Old 07-30-2006, 07:00 AM
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I tried the offline marketing - but unfortunately it didn't work that way I wanted :thumbdown: But I definitely will try again.

Marian
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Old 07-30-2006, 07:36 AM
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Why went wrong details please >_<
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Old 07-30-2006, 11:20 AM
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I've considered offline advertising a number of times but always went with online advertising, not sure why, I thought about newspaper ADs and throwing flyers at local shops.
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Old 07-30-2006, 12:47 PM
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i have not trid offline advertising...always online advertising...
But i will also try offline advertising as well.
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Old 07-31-2006, 09:08 AM
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Another idea is to partner up with a local shop in the same field -- say, if you run a photography site, pair up with a local shop to print flyers, their shop on the front and yours on the back. It's a good way to save costs and reach a new audience, as both parties will be distributing the flyers.
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